Seattle Times Network Advertising Submission Policies

Dimensions:

300x250

Expanded Dimensions
and Direction:

600x250 and Expands Left or Right or

300x600 and Expands Down

File Size Limits:

40K

Additional File Weight
(Polite Download):

80K

Rich Media Controls:

Can be initiated by click or roll-over with a 33.3% maximum hot spot.

Prominent close button must be at top right corner of ad at all times.

Close mechanism must follow the same convention as open mechanism.

Video can play on rollover with video only, audio and expanding video must be user-initiated
with a click.

Capping:

User-initiated - no capping

Animation:

30 seconds max length

No more than 3 loops

Flash Technical Production:

Must be published to a minimum of Flash Player 8

Define background color in movie itself (sprite based) and not as a background color in movie parameters.

Our system strips out the stage color, leaving it transparent. Instead add in a colored image background.

Please note clickTAG has to have "TAG" capitalized.
You can have up to 6 links from a Flash ad, you just need to keep incrementing the number that follows clickTAG by one.
URL must NOT be embedded in the file.

If you are using Actionscript 1 or Actionscript 2:
Banner button needs to have this EXACT actionscript.

SINGLE CLICK-THRU

on (release) {
getURL (clickTAG, "_blank");
}

MULTIPLE CLICK-THRUS

on (release) {
   getURL (_level0.clickTAG,"_blank");
}

on (release) {
   getURL (_level0.clickTAG2,"_blank");
}

on (release) {
   getURL (_level0.clickTAG3,"_blank");
}

If you are using Actionscript 3:
Your button must have an instance name of “btn” for this code to work.

SINGLE CLICK-THRU

var url:String = "";
url = this.loaderInfo.parameters.clickTAG;

btn.addEventListener(MouseEvent.MOUSE_UP, onClick);

function onClick(evt:MouseEvent):void{
navigateToURL(new URLRequest(url), "_blank");
}

MULTIPLE CLICK-THRUS

var url:String = "";
var url2:String = "";
var url3:String = "";
url = this.loaderInfo.parameters.clickTAG;
url2 = this.loaderInfo.parameters.clickTAG2;
url3 = this.loaderInfo.parameters.clickTAG3;

btn.addEventListener(MouseEvent.MOUSE_UP, onClick);
btn2.addEventListener(MouseEvent.MOUSE_UP, onClick2);
btn3.addEventListener(MouseEvent.MOUSE_UP, onClick3);

function onClick(evt:MouseEvent):void{
    navigateToURL(new URLRequest(url), "_blank");
}

function onClick2(evt:MouseEvent):void{
    navigateToURL(new URLRequest(url2), "_blank");
}

function onClick3(evt:MouseEvent):void{
    navigateToURL(new URLRequest(url3), "_blank");
}

Video:

Max video size (300x225)

Max bit rate 400bps

Max file size 1.2MB

Medium Rectangle