Sliding Billboard

Dimensions: 960x40 (Pencil leave behind)
Expanded Dimensions
and Direction:		 960x300 and Expands Down
File Size Limits:

40K
Additional File Weight
(Polite Download):		 80K
Rich Media Controls:

Close button must be prominent on right side in its billboard state.

Must immediately close when clicked.
Capping: 1 View per day, no more than 2 per week
Animation:

10 seconds max length

Additional play must be user-initiated

Flash Technical Production:

Must be published to a minimum of Flash Player 8

Define background color in movie itself (sprite based) and not as a background color in movie parameters.

Our system strips out the stage color, leaving it transparent. Instead add in a colored image background.


Please note clickTAG has to have "TAG" capitalized.
You can have up to 6 links from a Flash ad, you just need to keep incrementing the number that follows clickTAG by one.
URL must NOT be embedded in the file.

If you are using Actionscript 1 or Actionscript 2:
Banner button needs to have this EXACT actionscript.

SINGLE CLICK-THRU
on (release) {
   getURL (clickTAG, "_blank");
}

 

MULTIPLE CLICK-THRUS
on (release) {
   getURL (_level0.clickTAG,"_blank");
}

on (release) {
   getURL (_level0.clickTAG2,"_blank");
}

on (release) {
   getURL (_level0.clickTAG3,"_blank");
}

If you are using Actionscript 3:
Your button must have an instance name of “btn” for this code to work.

SINGLE CLICK-THRU
var url:String = "";
url = this.loaderInfo.parameters.clickTAG;

btn.addEventListener(MouseEvent.MOUSE_UP, onClick);

function onClick(evt:MouseEvent):void{
    navigateToURL(new URLRequest(url), "_blank");
}

 

MULTIPLE CLICK-THRUS
var url:String = "";
var url2:String = "";
var url3:String = "";
url = this.loaderInfo.parameters.clickTAG;
url2 = this.loaderInfo.parameters.clickTAG2;
url3 = this.loaderInfo.parameters.clickTAG3;

btn.addEventListener(MouseEvent.MOUSE_UP, onClick);
btn2.addEventListener(MouseEvent.MOUSE_UP, onClick2);
btn3.addEventListener(MouseEvent.MOUSE_UP, onClick3);

function onClick(evt:MouseEvent):void{
    navigateToURL(new URLRequest(url), "_blank");
}

function onClick2(evt:MouseEvent):void{
    navigateToURL(new URLRequest(url2), "_blank");
}

function onClick3(evt:MouseEvent):void{
    navigateToURL(new URLRequest(url3), "_blank");
}


Video:

Max video size (400x300)

Max bit rate 400bps

Max file size 1.2MB

45 second max
File Extension Abbreviation: sb
Notes:

Does not push content below the fold

Audio must be user-initiated with a click. Audio must have clear on/off switch.
Must have a minimum 1 pixel border to clearly distinguish advertising from editorial content.